Keyword research for the global golf market
When marketing toward golfers in Ireland vs. the United States and other nations, it is necessary to understand that searchers from different countries utilize search terms differently. For instance, searchers in many nations look for “golf gear.” Search volume is highest in Ireland, then the UK and South Africa. However, if I look at “suunto watch“, this term is used most frequently in the US, Canada, and Australia. It is only used rarely in South Africa or Ireland. “Golf watch” on the other hand is used quite often in Ireland.
How can you quickly determine the geographic distribution of searches for a given keyword? Google Insights is shows you this distribution in a clear and easy to understand graphical form.